Alicia is a content strategist and SEO writer on a corporate marketing team. Her focus is to keep track of user intent, web traffic, and SEO through a variety of tools like SEMrush, Google Analytics, Search Console, and Clarity. Using this data, she tailors a content strategy to further the company's marketing goals. This process includes backlink building and nurturing brand reputation via PR. Typical content includes newsletters, emails, blogs, social posts, case studies, white papers.
THRiVE Magazine | Specialty Shops of Culpeper
A collection of business features for the downtown Culpeper area. This project required 21 interviews with individual shop owners. Alicia Persson is the predominant author.
Renovations Guide eBook
An ebook I made in Q1 2024 helping "mom and pop" investors see how Marketplace Homes can renovate and make investment properties become livable, enjoyable spaces for future tenants (or a nice house to put on the market as a flip!)
Infographic for an Article about New Construction
An example of an infographic that I would put in articles on the company website, made with Canva.
Infographic for an Article about Section 8
An example of one of the many infographics I designed in Canva for articles that I write for the company.
Mid-Year Housing Market Report
Mid-Year Housing Market Report
Stick around long enough in the real estate world and you’ll find out quickly that the landscape is always on the move— pun absolutely intended. So, although our experts put together a comprehensive 2023 market trends post and a blog post about 2023 predictions, it’s always a best practice to take another look at the real estate market to let everyone know how things are going and how they can pivot their buying or selling strategies.
Note: In light of the ongoi...
Who do you call when you find a cow stuck in a pool?
Our area’s animal rescue squad provides unique service
Who do you call when you find a cow stuck in a pool, or a camel named Newt laying on its side for days?
Rappahannock County Board of Supervisors Regular Meeting, 2 p.m., April 1, 2024
Rappahannock County Planning Commission meeting , March 25. 2024
Washington Town Council and Planning Commission 7 p.m. Monday, March 25, 2024
Culpeper first responders to appear in film at Culpeper Regal
Something extra special will be going on downtown on Sept. 10.
Little Fork’s Technical Large Animal Rescue Team, one of the top 10 of its kind in the country, will be featured in a film called “Long Hours, No Pay, Cool Hat” at the Regal Culpeper at 3 p.m. — and tickets are free!
The Culpeper County Volunteer Fire and Rescue Association (CCVFRA) will host this movie event, which starts outside at 1 p.m. with a firetruck display and meet and greet.
Charles “Jr.” Perryman, President of the CCVRF...
Truffle hunting provides Culpeper with unique experience
There are only around 10 producing truffle farms in the United States, and one of them is in Culpeper County.
Virginia Truffles LLC is an appointment-only truffle farm located in Rixeyville run by Pat and John Martin, who operate it with their daughters Olivia Taylor and Vanessa Shea.
Good times roll at Culpeper Downtown Carnival
Laissez les bons temps rouler!
The much-anticipated annual Mardi Gras-themed carnival hosted by Culpeper Renaissance, Inc. was yet again a knockout hit on Feb. 18. From mid-morning to evening, locals and visitors came into Culpeper to taste and experience a bite-sized version of the popular Southern event.
Local businesses opened their doors for the 2023 Culpeper Downtown Carnival with extra fanfare throughout the day, offering special deals and giveaways.
Case Study: Guaranteed Lease Agreement
A case study I did in Q1 2024 to highlight how one of our top agents helped a woman move to Georgia from South Carolina with little stress due to one of our special incentive programs, Guaranteed Lease Agreement.
Case Study: Hedge Fund Purchasing NPLs at Scale
Case study of how Marketplace Homes converted a remaining pool of REO properties to a rental strategy with a successful ongoing exit.
New Construction Builder Incentives Are on the Rise
Free upgrades, mortgage rate buydowns, and price cuts: new construction builder incentives are even more important in 2024 than ever before. Since the heyday of low rates have been behind us for a while, sustained high interest rates make these perks necessary to motivate new construction homebuyers. Therefore, like a certain sci-fi hero played by an actor who hails from Austria, they’re BACK, and should be around for some time!
10 Ways to Reduce Rental Vacancy Rates
Reducing vacancy in rental properties is crucial for landlords to maintain steady income streams. A vacant unit means interrupted cash flow— and any lapse in occupancy is a financial risk for a landlord.
Thankfully, there are plenty of best practices and marketing strategies that can ensure a low vacancy rate, maximizing your return on investment. As property management experts, today we will share the best ways to prevent property vacancies.
The Ultimate Guide to Selling Rentals eBook
Selling your rentals at the right time is an important part of the investment cycle. Not only does it help property owners make the most profit, but it can also protect
them against risk if an investment is no longer serving you. The process of selling a rental
involves different considerations compared to selling an owner-occupied home.
Firstly, rentals only generate income when they are occupied, so investors must be mindful of the advantages and risks of selling a rental while it’s occupied or unoccupied.
This guide answers diverse questions related to selling rentals!
Grower's Guide: What is Intensive Gardening?
Want to get the most out of your garden this year? Find out more about intensive gardening for a highly efficient, productive, and manageable growing season.