Alicia Persson

Digital Marketing
While multi-channel marketing is a well-established marketing method, omnichannel marketing, its evolved cousin, is starting to take over. According to Core DNA, omnichannel marketing is one of the biggest marketing trends of 2019.
Companies with an omnichannel strategy experience a 91% increase in customer retention rates compared to those that don’t use it. Specifically, they achieve an 89% average retention rate, which is vastly higher than 33%—the retention rate of compa...

Content Marketing
Making your customers feel like one in a million doesn’t happen by accident. It takes dedicated research, excellent marketing, and seemingly relentless exposures to your brand. But even if you question the value of the 12th email in a campaign, rest assured that your content is doing more than you think.
Personalized content delivers information in which the recipient is likely to be interested. When implemented strategically, it can increase response rates and the customer’...

The game has changed once again in search engine optimization (SEO). Ranking factors are constantly evolving as major search engines make their algorithms more sophisticated.

Spearheading your own business takes an incredible amount of time and energy. There are often days when you feel like you’re running on fumes, which makes it hard to fan the flames that keep your brainchild alive. However, these days it’s mandatory that your brand has an online presence to generate a healthy flow of customers and leads.
Unlike the 90s where most businesses promoted themselves by word of mouth or through paper media, brand growth in 2018 requires great online content. If you’r...

When it comes to doors, iron is one of the strongest materials you can use. This material is known for its durability, timeless appeal, and high-security factor.
Iron doors can also come as single or double doors. Single doors open and close on one side and lock in the doorframe. Double doors are essentially two single doors of various sizes that swing together and can lock when aligned.
When it comes to single iron doors vs. double iron doors, which do you choose? Here are a few factors to r...

Your heater can break down at the most unexpected time. If you have tried turning on the heat on a brisk night only to feel cold air coming out of your vents, you know that it’s time to get some professional help.
Staying comfortable at home is important, especially when the occasional Arizona cold snap rushes in. Day & Night Air is committed to providing each of our customers with quality workmanship, technical expertise, broad product knowledge, and quick and courteous service when you need...

When it’s time to remodel or replace an old roof, you have many materials to choose from. Each material has their own list of pros and cons that every builder and homeowner must weigh before making a final decision. One material that’s often admired yet passed over for its high cost is metal roofing. However, when you discover all the reasons why it merits this extra upfront charge, you may have a change of heart.
5 Reasons Why Metal Roofs Are Worth It
#1: It’s tough as nails. Metal roofs can...

Last week we talked about the advantages of installing a metal roof. Though metal is an excellent material, the right roof for your home or business could be something different. What matters the most is that the material you install is meeting your property’s needs and your budget. There are plenty of roofing materials to choose from, including clay, so let’s explore this material together and see if it’s right for your next roof remodeling or replacement project.
4 Reasons Why A Clay Roof C...

If your roof has some years under its belt, you may notice signs of wear and tear as it continually braves the elements. Regular inspections from professional contractors (like Noble Roofing) can put your mind at ease by letting you know if any mark on your roof is just an aesthetic issue or an actual problem. One of the most common eyesore homeowners worry about are black streaks on their roof. What are they and what causes them?
What are those black streaks on your roof? (and what you can d...

Soffit, Fascia, eaves, trusses- the world of home improvement often includes sophisticated terms that take on a new learning curve. From understanding pricing by linear foot vs. square foot, the role of a vent in an attic, or figuring out the different styles of roof shingles you can buy, you’re probably feeling overwhelmed if you’re a new home owner.
When you get a roof inspection, things may check out well or you may have a few issues to remedy. What do you do if your contractor mentions a ...

If you’re finding yourself in need for a new roof but are looking for an affordable yet reliable material, then installing a quality asphalt roof can get you covered for up to 20 years. When you pick the right asphalt product, your home will look great but also be protected from fires and impacts. Read on to find out more about this long-running favorite among homeowners.
Here are 4 reasons why an asphalt roof may be the one for you.
#1: It’s the most affordable option.
If your finances are f...

Searching for the right roof for your home and business can take you in many different directions. Sometimes, property owners can feel overwhelmed by the choices that they have to make. Each roofing material has its place and ideal function, so what may work for one property may not work for yours. Overall, you should carefully consider your needs and budget in order to make a well-informed decision. Slate roofing is a durable and well-regarded roofing material that has the potential to outla...

When we speak of unsung heroes, we retell the tales of people who did great deeds without much recognition. Though today’s blog isn’t going to be a history lesson, we can apply the concept of an unsung hero to your home’s humble gutter system.
When we consider our #roofinggoals, we often talk about the type of shingles we want. However, if you want your entire home to be fully protected from the elements, you should take care to install a high-quality gutter system and maintain it.
4 Reasons ...

As we enter a blustery 2018, this cold snap may have you noticing come “cracks” in your home’s ability to ward off arctic drafts. In fact, one of the most common heating losses come from poorly sealed doors and windows which can let in cold air. If you’re noticing cold air entering your home through old windows, then upgrading to new ones can boost your home’s value while also making it more energy-efficient.
Here are 6 signs your home needs new windows.
1. Your HVAC is exhausted.
Do you find...

Siding protects your home from many outdoor hazards. If your outer walls were bare, they’d be constantly exposed to rain, heat, cold, and wildlife that threaten the integrity of your home. If you’re building a new home from the ground up or need to replace/repair your current siding, you may be wondering which brand and material to choose.
At Noble Roofing, our years of experience has led us to prefer the James Hardie brand. The reasons are numerous and can be found at our James Hardie page. ...